Associations
In addition to developing our own responsible drinking initiatives, brandhouse is also involved in partnering with industry to drive positive change in attitudes towards alcohol.
Association for Responsible Alcohol Use
www.ara.co.za
brandhouse is a member of the ARA (Association for Responsible Alcohol Use). Established by the major producers of alcohol beverages in South Africa, the ARA's mission is to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages and promoting only their responsible use.
The International Center for Alcohol Policies
www.icap.org
ICAP is a not-for-profit organization which is a resource for all those interested in alcohol policy worldwide. ICAP promotes dialogue involving the drinks industry, the research and public health communities, government, and civil society, encouraging them to work together.
South African Liquor Brandowners Association
The Association is a non-profit organisation and the sole objective of the Association is to represent manufacturers and distributors of liquor products in the liquor industry of South Africa on issues of common interest, which issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of the Members, through responsible brand building in a competitive environment. In striving towards this mission the Association shall adhere to the following core values:
- its social responsibility in respect of the consumption of the products of its Members
- its social responsibility in respect of the community at large
- its commitment towards the transformation of the liquor industry and
- its commitment to combat illicit trading in the products of its Members