brandhouse welcomes announcement of site for new brewery in South Africa
26 March 2008
Brandhouse Beverages (Pty) Ltd welcomes the announcement made by Heineken N.V. that the site for the new brewery in South Africa will be constructed in the Sedibeng area in Southern Johannesburg.
The confirmation of the site follows the 7 March 2008 announcement
by shareholders Heineken and Diageo that they had agreed to set up a
joint venture brewery that will brew a range of brands marketed and
distributed by brandhouse, including Heineken and Amstel.
Litherland, MD of brandhouse, comments: “We are absolutely delighted
with the progress being made to construct the brewery. It is a great
vote of confidence from Heineken and Diageo, not only in brandhouse and
its employees, but also in the ongoing opportunities for growth in the
South African market.
“Since its formation in
July 2004, brandhouse has delivered excellent performance for its
shareholders in the premium drinks sector in South Africa, across its
portfolio of spirits, ready to drinks (RTDs) and beer brands.“brandhouse
will continue to market and distribute the same brands as it currently
does, and we are looking forward to the completion of the brewery
towards the end of 2009, as this will give us greater access to products
and allow us to continue to grow our business in the local market,” he
says.brandhouse also welcomed the positive
economic benefits and job opportunities the brewery will bring to the
southern Johannesburg area and the great support given by national,
provincial and local authorities with the project.
Heineken confirms site of new brewery in South Africa
26 March 2008
Heineken NV has confirmed the site of it's new brewery in Sedibeng, Gauteng, South Africa
Commenting on the announcement, Heineken's Regional President for
Africa and Middle East, Tom de Man said: "The location of the brewery
was a difficult decision based on far more than just geology, geography
We are also very aware that southern Johannesburg is
an area that will benefit enormously from new commercial investment,
which will in turn assist and enable social and economic progress in the
We, our partners Diageo and our local joint venture
business brandhouse consider ourselves part of that process." As
announced on 7 March 2008, Heineken and Diageo will construct and
operate the brewery which will be owned 75% by Heineken and 25% by
Diageo. The Sedibeng brewery site on R59 covers 80 hectares. The
brewery itself will have an initial capacity of 3 million hectolitres,
with the built-in flexibility to expand.
It will brew a range of
Heineken and Diageo brands including Heineken and Amstel. Work is
already underway on the site and construction is expected to be
completed by the end of 2009. A local Heineken management team with
significant experience in brewery construction in other markets will
oversee the entire process.
Johan Doyer, General Manager of the brewery,
commented: "Having built 17 breweries, including 4 in Africa in the
last 15 years, we fully understand the great opportunities as well as
the potential challenges along the way. We are absolutely confident
that everything is in place to ensure the successful, on time delivery
of the project."
It is anticipated that the brewery will
initially create approximately 225 new, permanent jobs at all levels and
a considerable number of new, service-related outsourcing
opportunities. Heineken will provide technical training for South
African personnel in South Africa and abroad.
The brewery project has
been strongly supported by central and local government, in particular,
the Department of Trade & Industry, Gauteng Department of
Agriculture, Conservation and Environment (GDACE), Gauteng Economic
Development Agencies and Ekurhuleni and Midvaal local councils.
Heineken, Diageo and Namibia Breweries extend relationship in South Africa
07 March 2008
Amsterdam, 7 March 2008 - Heineken N.V. announced that Heineken, Diageo and Namibia Breweries have reached agreement to form a new joint venture for their combined beer, cider and RTD businesses in South Africa.
Heineken, Diageo and Namibia Breweries extend relationship in South Africa.Amsterdam, 7 March 2008 - Heineken N.V. announced today that Heineken, Diageo and Namibia Breweries have reached agreement to form a new joint venture for their combined beer, cider and RTD businesses in South Africa.
The new joint venture builds on the success of brandhouse Beverages (Pty) Limited, the parties current cost-sharing joint venture in South Africa, which will continue to market and distribute the parties products in South Africa. Heineken and Diageo will each own 42.25% of the new joint venture and Namibia Breweries will own 15.5%. Each party will share in the profits in proportion to their shareholding.
The transaction is conditional on the approval of the Competition Commission of South Africa and is expected to complete on 31 March 2008.In addition, Heineken and Diageo will form a second joint venture in South Africa. The new entity will construct and operate a brewery in Gauteng province, South Africa, and will be owned 75% by Heineken with Diageo holding a 25% stake. The brewery will have an initial capacity of 3 million hectolitres, with the built-in flexibility to expand and will produce some of the joint venture products, amongst others Heineken and Amstel brands. Construction is expected to commence within three months and it is anticipated that the brewery will be operational by the end of 2009.Across both new ventures, Heineken's total net investment will be EUR 260 million.In the first two years, Diageo will invest 100 million in both joint ventures.
The investment meets Heineken's and Diageo's return criteria. Tom de Man, Heineken's Regional President Africa and the Middle East, commented: With Africa now Heineken's fastest growing region, with the Heineken brand growing 70% in South Africa and Amstel very clearly still a favourite with South African consumers, there is no better time to invest in growth.
Three businesses already have a strong, successful partnership and I am excited about the new opportunities that the combination of our brands and local brewing will create. Nick Blazquez, Managing Director of Diageo Africa, said: "The decision by Diageo, Heineken and Namibia Breweries to commit to a closer relationship in South Africa reflects the success of brandhouse and acknowledges the changing nature of the beverage alcohol market in South Africa."
South Africa’s brandhouse No1 Taxi Driver crowned
30 October 2007
Mr. Jan Jiyane from Mpumalanga was crowned as South Africa’s brandhouse No1 Taxi Driver 2007 in Johannesburg, walking away with the latest Toyota 16 Seater minibus taxi.
He was one of the top nine regional finalists who did battle over
three days for this prestigious title. Second place went to Mr. Stanley
Ntambo from Kwa-Zulu Natal and Mr. Josef Moya, from the Northern Cape,
finished third.The drivers were put through their paces as they
went head to head in a three day highly advanced driving course at
Gerotek before the winner was chosen.
This course covered all aspects
of advanced driving including:
• Road Safety i.e. recognition of road
signs, vehicle safety, correct choice of gear and speed
• Interaction with other road users i.e. safe travelling
distance, correct speed, correct lane change procedures
Relations i.e. respect towards commuters
• High speed driving i.e.
how to handle your vehicle at high speeds on the highways.
is a fantastic feeling being chosen as the winner. As the brandhouse
No1 Taxi Driver I truly have something to be proud of. This competition
has taught me so many new driving skills and I am the proof that not
all taxi drivers are bad drivers.
All the finalists agree that bad
driving can be changed and we can now go back to our communities to
promote road safety as it is truly everyone’s responsibility,” comments
Mr Jiyane. “On completion of this course these drivers are
some of the safest public transporters on South African roads” comments
Andrew Dempies of Gerotek, “They are now proficient drivers who are able
to handle themselves and their respective vehicles in any given
”Each of the finalists has already been through a rigorous
series of tests on their way up to the finals, including:
A practical test. This test consists of three parts: 1.
pre-trip test 2. the track evaluation 3. the road evaluation
above mentioned tests are set and managed by The Road Traffic
Management Corporation and the provincial departments of Community
Safety and Transport. It is from here that the rank winners are chosen
and go through to attend a one day advanced driving course focusing on
defensive driving skills at Gerotek, from which the provincial winners
are chosen. Andre Martin, brandhouse Corporate Relations
Director says, “Taxi drivers have an important role to play in society
as they transport millions of commuters a day across our country.
campaign was designed to acknowledge and further educate those drivers
who are committed to providing quality service in roadworthy vehicles,
while driving safely and with courtesy. We are also trying to encourage
all taxi drivers to become more responsible and be aware of all road
safety issues.” Andre explained that when brandhouse looked
around to find the right area where they could convey, in practical
terms, the message about responsible consumption and road safety, their
focus fell on the taxi industry - mainly because of its impact on the
lives of so many.
This brandhouse initiative aims to impact
taxi driver behaviour positively by educating them of their
responsibility to commuters and the larger community as a whole. The
government has declared October - Public Transport Month, as it gives
all taxi drivers an opportunity for introspection. With this in mind it
is fitting to announce the winner of brandhouse No1 Taxi driver 2007 as
he can set an example and become an icon for the industry. This
programme has shown how the private and public sector can work together
effectively in creating a programme that can only add benefit to the
public transport industry as a whole.
brandhouse celebrates Amstel's reunion with South Africa
19 October 2007
In an announcement that will undoubtledly excite beer lovers around the country brandhouse, the South African joint venture company owned by Heineken, Diageo and Namibia Breweries, celebrates the return of South Africa’s favourite premium beer, Amstel Lager.
It’s a much anticipated reunion, and the celebrations around this include a multi-million rand advertising campaign and a huge consumer event at the trendy urban Newtown Park, Mary Fitzgerald Square in Johannesburg.
Here over 500 celebrities and media guests will gather to welcome Amstel back, whilst being entertained by a star-studded line-up.Amstel is now available in both the 750ml ‘quarts’ and 340ml ‘dumpies’, as well as in draught format and 330ml and 440ml cans, the internationally preferred metric.
Premium beer continues its rapid growth as consumers trade up from mainstream offerings. Amstel has for many years been South African consumers’ premium brand of choice, enjoying 49% of the total premium market. brandhouse’s track record for growing premium beers is unrivalled. With a portfolio that includes Amstel, Heineken, Guinness and Windhoek.
The company now potentially enjoys 68% of the premium beer category in South Africa and potentially 11% of the total beer market. Heineken grew by over 80% in the last year and the Windhoek range is growing by nearly 30% per annum. With Amstel coming back, and an expected surge of interest from the public, demand is anticipated to increase dramatically.
To manage this, brandhouse is increasing its staff complement by 30%, mostly in the commercial area enabling a significant increase in market penetration. The company has also significantly upweighted its supply chain capability and with its distribution partners, has substantially increased its investment in warehousing space and delivery vehicles. “It is wonderful that we can celebrate Amstel’s return with our loyal consumers,” explains brandhouse managing director Simon Litherland. “We have brought Amstel back to South Africa in the promised timeframes and believe we are also on track to claiming back Amstel’s market share. Local and global teams pulled out all the stops in the past months to bring Amstel back to South Africa’s consumers – making this week’s massive celebration even more satisfying.” Litherland says brandhouse has had a fantastic three years since the joint venture was created in July 2004, significantly outperforming the market across its portfolio of spirits, RTDs and beer brands: “Amstel has served as the catalyst for our next stage of growth.
We look forward to continuing to grow our share in the premium beer market as well as in our other existing categories. We will also continue to grow our consumer offerings and participation where opportunities exist. For example, we launched Foundry Premium Cider in September as a new entry in the cider category. brandhouse says plans to build a brewery to produce Amstel in South Africa, in partnership with its global shareholders, are progressing well which will mean a significant inward investment to South Africa while providing further employment opportunities. Further details will be announced as soon as possible. So Amstel Lager is back, and production and distribution are on track.
It’s a reason to celebrate and welcome a reunion that many South Africans will be delighted to share in.