Windhoek appoints Advertising Agency
23 July 2008
Brandhouse Beverages (Pty) Ltd confirms today, 23 July 2008 that it has completed a comprehensive review of the Windhoek™ advertising business.
Following a comprehensive closed pitch facilitated by Yardstick,
brandhouse has made the decision to award the account to The Jupiter
Drawing Room (Cape Town).
'Captain' Holgate's Africa odyssey ends with spirited welcome 1 July 2008
01 July 2008
Intrepid adventurer Kingsley 'The Captain' Holgate returned to a hero's welcome from his 16 month, 62 000km journey distributing mosquito nets in 33 countries around the outer edge of Africa.
As part of his 'One Net One Life' malaria prevention campaign,
Holgate distributed over 240 000 nets to some of the remotest corners of
the continent in a bid to thwart the growing scourge of the disease.
African Odyssey started at Cape Point and ended with his return to the
starting point proudly brandishing the Captain Morgan endorsed Scroll of
Peace and Goodwill. He carried the Scroll of Peace and Goodwill
which is signed by Nobel Prize laureates Archbishop Desmond Tutu and
Nelson Mandela as well as by thousands or others including presidents,
priests, paramount chiefs, village headmen, health officials, governors,
ambassadors and well-wishers along the way.
In addition to the
scroll, Holgate traveled with his favorite tipple, Captain Morgan Black
Label which has sponsored most of his intrepid journeys around the globe
including his latest feat around the outer edge of the African
continent. Kingsley and his team tackled all that Africa threw at
them: the Skeleton Coast; the Congo, the Niger, Nile and Zambezi
rivers; the equatorial jungles of West Africa; the Sahara – largest
desert of them all; the islands of Sao Tomé; the Dahlak and Lamu
archipelagos; the Quirimbas, Zanzibar and Mafia; as well as the war torn
areas of Angola, the Democratic Republic of Congo, Liberia and Sierra
Matthew Mey, Brand Manager of Captain Morgan says Kingsley
Holgate personifies the spirit of adventure the brand is synonymous
with. "We are delighted to welcome him home and have pulled out
all stops to celebrate his truly legendary latest expedition." A
welcome home party attended by over 500 people was held at Cape Town's
Castle on Saturday (19 July) which included African drumming and dancers
building up to the grand entrance of Holgate and his crew, and their
introduction to the crowd by Derek Watts. After Holgate's personal
recounting of his feat, two parachutes spectacularly flew in wielding
the now famous Scroll of Peace and Goodwill.
Amstel appoints BTL agency
04 June 2008
After a comprehensive review of the Amstel below-the-line and activation business Brandhouse Beverages (Pty) Ltd has made the decision to award the Amstel account to brand experience engineers OwenKessel.
In line with brandhouse's policy, a short-list of aligned and
non-aligned agencies was invited to participate in the Amstel review
exercise which was facilitated by Yardstick.
a) Grey Group SA with Creative Council
b) Re:act The Production Republic
c) Mortimer Harvey
Each agency delivered extensive credentials presentations to the Amstel
Brand Team, an invaluable exercise in getting insight into their
experience, thinking, energy and ideas and the perfect platform from
which to judge and award the business.
Commenting on the outcome of the appointment, Amstel Marketing Manager
Willem van der Hoeven says: "It is very exciting to see the wealth of
creative talent wishing to work on the Amstel account and it was a
difficult choice but we believe we have made the right decision."
Grey SA has successfully managed the Amstel brand since the repatriation
of Amstel in March 2007 and brandhouse would like to reconfirm that
Grey SA will stay on as the agency of record to bring the above-the-line
advertising to life.
brandhouse welcomes announcement of site for new brewery in South Africa
26 March 2008
Brandhouse Beverages (Pty) Ltd welcomes the announcement made by Heineken N.V. that the site for the new brewery in South Africa will be constructed in the Sedibeng area in Southern Johannesburg.
The confirmation of the site follows the 7 March 2008 announcement
by shareholders Heineken and Diageo that they had agreed to set up a
joint venture brewery that will brew a range of brands marketed and
distributed by brandhouse, including Heineken and Amstel.
Litherland, MD of brandhouse, comments: “We are absolutely delighted
with the progress being made to construct the brewery. It is a great
vote of confidence from Heineken and Diageo, not only in brandhouse and
its employees, but also in the ongoing opportunities for growth in the
South African market.
“Since its formation in
July 2004, brandhouse has delivered excellent performance for its
shareholders in the premium drinks sector in South Africa, across its
portfolio of spirits, ready to drinks (RTDs) and beer brands.“brandhouse
will continue to market and distribute the same brands as it currently
does, and we are looking forward to the completion of the brewery
towards the end of 2009, as this will give us greater access to products
and allow us to continue to grow our business in the local market,” he
says.brandhouse also welcomed the positive
economic benefits and job opportunities the brewery will bring to the
southern Johannesburg area and the great support given by national,
provincial and local authorities with the project.
Heineken confirms site of new brewery in South Africa
26 March 2008
Heineken NV has confirmed the site of it's new brewery in Sedibeng, Gauteng, South Africa
Commenting on the announcement, Heineken's Regional President for
Africa and Middle East, Tom de Man said: "The location of the brewery
was a difficult decision based on far more than just geology, geography
We are also very aware that southern Johannesburg is
an area that will benefit enormously from new commercial investment,
which will in turn assist and enable social and economic progress in the
We, our partners Diageo and our local joint venture
business brandhouse consider ourselves part of that process." As
announced on 7 March 2008, Heineken and Diageo will construct and
operate the brewery which will be owned 75% by Heineken and 25% by
Diageo. The Sedibeng brewery site on R59 covers 80 hectares. The
brewery itself will have an initial capacity of 3 million hectolitres,
with the built-in flexibility to expand.
It will brew a range of
Heineken and Diageo brands including Heineken and Amstel. Work is
already underway on the site and construction is expected to be
completed by the end of 2009. A local Heineken management team with
significant experience in brewery construction in other markets will
oversee the entire process.
Johan Doyer, General Manager of the brewery,
commented: "Having built 17 breweries, including 4 in Africa in the
last 15 years, we fully understand the great opportunities as well as
the potential challenges along the way. We are absolutely confident
that everything is in place to ensure the successful, on time delivery
of the project."
It is anticipated that the brewery will
initially create approximately 225 new, permanent jobs at all levels and
a considerable number of new, service-related outsourcing
opportunities. Heineken will provide technical training for South
African personnel in South Africa and abroad.
The brewery project has
been strongly supported by central and local government, in particular,
the Department of Trade & Industry, Gauteng Department of
Agriculture, Conservation and Environment (GDACE), Gauteng Economic
Development Agencies and Ekurhuleni and Midvaal local councils.