Mirror, mirror on the ball … Where’s the biggest party of them all? The 32nd J&B Met, South Africa’s biggest annual outdoor party, takes place at Kenilworth Racecourse in Cape Town on 31 January 2009, bringing with it a sparkling theme that will be long remembered and celebrated.
It’s the one day that Cape Town, known for its spectacular beauty, is swathed in its most elegant, glorious and fashionable creations, and when race-goers step out in all their finery enjoying social soirees in exquisitely decorated marquees and picnic areas.
Cape Town’s events calendar is packed with much-loved adventures and the J&B Met is a clear favourite on the party circuit, with race revelers traveling far and wide to be part of this exciting day.
This year the fashion theme is “Glitz and Glam” focusing on an age-old party icon, the mirror ball, which has been synonymous with J&B’s Start A Party Campaign launched globally this year. The campaign combines the future icon of parties, J&B and the current icon of parties, the mirrorball and brings them together in a most unexpected way. The Start A Party Campaign has a powerful message of responsible drinking associated with it and this will be encouraged throughout the day’s activities, as well as in the build-up to the J&B Met.
The J&B Met guest list comprises the who’s who of South Africa’s glitterati, and includes sporting heroes, television personalities, stage icons, Olympic champions, and celebrities galore.
The country’s hottest designers are already hard at work, keeping up with the theme of Glitz and Glam and ensuring everyone looks the part on race day. Many designers also dedicate entire ranges to the J&B Met, turning one of the quietest retail fashion months into a true bonanza.
J&B’s participation in the Met is congruent with J&B being a young, vibrant and original brand that inspires consumers to awaken their party potential, anytime and anywhere. Visit www.jbscotch.co.za
for more information about the brand.
The success of the J&B Met has rested on important sponsorship fundamentals that J&B Rare has created and refined over the years, and it is through these partnerships that the J&B Met is lauded as the best on the racing calendar.
On 31 January 2009, sixteen of the finest 2000-metre specialists in the country will line up at Kenilworth Racecourse in front of more than 50 000 adoring fans to contest the massive purse of R2.5 million.
Another firm favourite with the crowd on race day is the choosing of the J&B Most Elegant Couple. This hotly contested parade offers a range of fabulous prizes for its winners, including an all-expenses paid holiday for the winning couple.
Tickets to the J&B Met cost R150 each and are available through selected stores and totes or by calling the Kenilworth Racecourse on 021 7001600.
So remember, however you choose to start a party at the J&B Met, please do so responsibly.