Our Marketing Code

As one of the leading premium drinks companies in South Africa, world class marketing means responsible marketing.

Our brandhouse Marketing Code (bMC) builds on earlier versions of the Code and incorporates a number of new guidance and compliance requirements. Our commitment is to remain at the forefront of responsible marketing and effective self-regulation. We see this as an enabler for great creativity and leading-edge marketing. We take strong ownership of the bMC, and proactively drive the spirit and letter of this Code in everything we do and into all our agency partners and other suppliers.

Our brandhouse Marketing Code (PDF)

This Code applies to all activities intended to market our beverage brands.

This includes, but is not limited to:

  • consumer planning and market research
  • brand innovation and product development
  • brand names and packaging
  • trade advertising
  • sales materials
  • consumer advertising, PR, and relationship marketing
  • brand web sites, electronic communication and digital media
  • product placement and branded
  • entertainment programmes
  • brand sponsorships
  • branded merchandise
  • promotional activities in the on-/off-trade
  • experiential marketing and events
  • cocktail names and drink recipes

The term 'marketing' is used throughout this Code to cover all these activities, and any other activity designed to market our beverage alcohol brands.