You are here:Our Communities
> Sustainability Programs
The latest responsible drinking initiative to be introduced is the DrinkIQ initiative.
This award-winning responsible drinking website www.drinkiq.com is designed to promote
responsible drinking worldwide, and is a global resource for anyone interested in
alcohol policy issues to share programs and tools designed to fight alcohol misuse
and help individuals make responsible choices about drinking - or not drinking.
Brandhouse Drive Dry Campaign
Brandhouse Drive Dry was a direct result of focus groups across South Africa which
revealed that consumers do not believe alcohol-related accidents will happen to
them. The research also showed drunk driving is considered ‘socially acceptable’
behavior and that consumers underestimate how devastating the consequences of irresponsible
drinking can be. Brandhouse Drive Dry was launched five years ago and is an honest
approach to evoking strong emotional responses from consumers by personalising the
issue of drunk driving. It forms part of Brandhouse’s ongoing efforts to inform
and raise consumer awareness about the potentially devastating effects of drunk
driving – and to change behavior and attitude. To date, Brandhouse Drive Dry has
been well received by public and a recent survey indicates that consumers are very
aware of it and the message it carries. It has also won several international and
Brandhouse No.1 Taxi Driver Campaign
One of our flagship CSR programmes is the Brandhouse No.1 Taxi Driver Campaign.
The aims of the campaign have been, and remain, to identify, inform and encourage
taxi drivers to be responsible, and that road safety is paramount to them, their
commuters and other road users. It remains the only private/public sector partnership
within the taxi industry, educating thousands of taxi drivers every year including
guidelines on Responsible Drinking and associated behaviours.
Brandhouse has invested in a national entrepreneurship competition called Pitch
and Polish for the second year running.
The competition is focused on assisting emerging entrepreneurs at a grass roots
level to gain access, support and the mentorship needed for their business to succeed.
Partners in the campaign include Raizcorp, a company actively involved in supporting
entrepreneurs all over Africa. Job creation in South Africa will come from entrepreneurs
who start up SMMEs, this is why Brandhouse is supporting the programme – we believe
that entrepreneurs are the economic future of this country. The potential of this
sector to become a key source of employment in South Africa is a promising solution!
Brandhouse in partnership with the National Liquor Authority in South Africa led
a series of educational sessions to teenagers in high schools in Gauteng on the
dangers of alcohol abuse.
The sessions were conducted by LifeTalk, an NGO that has undertaken to address the
escalating problem of underage drinking. The key take out for the students on these
sessions was that the use of alcohol by young, growing minds and bodies carries
a range of short and long term harmful consequences. We encouraged students to act
as good examples amongst their peers, in their schools, communities and within their
families and to educate them on the irresponsible use of alcohol.
We have a targeted approach when addressing social needs. The projects we are involved
in are participatory, build capacity are sustainable and have measurable impact.
We at brandhouse are committed to playing an active and positive role in communities
around South Africa. From providing clean water to adult literacy projects we are
always looking for ways in which we can enrich and improve our country and its people.
We are always looking for ways in which we can enrich the lives of our communities
Graduate Recruitment Programme
Brandhouse Beverages (Pty) Ltd is one of South Africa’s leading Total Beverage Alcohol
companies and was formed on 1 July 2004. It has an unrivalled portfolio of award-winning
global brands across the spirits, beer and cider categories which include Johnnie
Walker, J&B, Smirnoff, Bells, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Amstel,
Heineken, Windhoek, Foundry, and Guinness among others.
At brandhouse celebration is at the heart of our purpose and we have a goal to be
“the most celebrated company in South Africa”. We believe that by creating joy,
power and freedom for our people, we will achieve sustained success for our employees
and our business.
We are continuing on our journey to success and are looking for dynamic, passionate,
driven and goal orientated team players to join the brandhouse family.
To register and upload your CV, please click on the link below
Search and Apply at brandhouse
brandhouse beverages (PTY) Ltd
is a joint venture operation between
Diageo UK, Heineken International and Namibia Breweries, its purpose is to conduct
their Sales, Marketing, Distribution and Administration businesses in South Africa.
Our graduate program forms part of the Diageo Pan Africa Early Career program.
On-line applications for our 2014 graduate intake close 1 August 2013.
Any queries to be directed to
Brandhouse VEO Community Fund
brandhouse VEO Community Fund: The brandhouse VEO community fund was established in April 2008. it aims to finance projects and initiatives that improve and enrich our communities. Its funded through voluntary contributions by brandhouse employees. These contributions are then matched by brandhouse. To date, it has support many projects around South Africa.
Examples of initiatives funded by the community fund;
The Bathandwa Day and Night Care Centre is a place of safety that cares for abandoned, HIV+ and physically or mentally disabled children – children who would otherwise be left impoverished to wonder the streets of Cape Town. Brandhouse contributed a cash donation towards the building of a new home for the children.
The brandhouse Mthatha sales team got involved with a project that aims to educate people regarding the benefits of recycling and create employment opportunities for people in the recycling industry. The fund provided money for a training project where unemployed people where educated about recycling and trained on how to set up their own recycling businesses. The VEO team consists of a team of brandhouse staff who volunteer their time and services in pursuing these worthy causes.