Gerald Mahinda, MD of brandhouse says, “brandhouse is deeply committed to responsible drinking and is involved in numerous interventions driving this important message to consumers. The awards form part of our ongoing efforts to inform and raise consumer awareness about the potentially devastating effects of alcohol abuse.”
The objective of the awards is to encourage journalists to use their individual approach and messaging influences to proactively gain traction with their readers and shape perceptions and behaviour around drunk driving, as well as other alcohol-related issues such as under-age drinking, foetal alcohol syndrome (FAS) and binge drinking.
Priscilla Singh, Corporate and Brand PR Manager at brandhouse, says, “While there are many programmes, campaigns and initiatives being rolled out by industry, government and NGOs raising awareness about alcohol and responsible drinking, there seemed to be something missing. The media have an important role to inform and influence people and this award represents an innovative way to make Responsible Drinking a priority on the news agenda.
“Many journalists do cover and highlight news and issues related to responsible drinking, but more can be done. We believe their messages influence consumers and by being activists for responsible drinking they have the opportunity to make a difference. We’d like to acknowledge media who are true ambassadors for responsible drinking. We are very proud of this initiative and look forward to receiving a wide variety of entries from all sectors of media.”
The awards are open to all South African journalists who consistently demonstrate efforts to support and promote responsible drinking and associated issues. Articles must be published in South Africa media (print, broadcast, online). Any stories on responsible drinking can be covered including issues related to alcohol abuse and its consequences. The judge panel includes leading industry authorities Chris Moerdyk and Ruda Landman.
For more information and how to enter, go to www.brandhouse.co.za or email entries to RD.media@fd.com. Entries close on 30 April 2011 and only media who have entered will be reviewed. Entrants need to build a portfolio of published work dating from 1 July 2010 until end April 2011.
The media categories for the brandhouse Responsible Drinking Media Awards include:
| - |
Journalist of the year: R10 000 |
| - |
Best print: R10 000 |
| - |
Best broadcast: R10 000 |
| - |
Best online/blog: R10 000 |
| - |
Best investigative: R10 000 |
| - |
Best photograph: R10 000 |
| - |
Best community: R10 000 |
There will be three finalists per category.
Journalists entering the brandhouse Responsible Drinking Media Awards will be judged on the following:
| - |
Ability to highlight, profile and engage with the issues around Responsible Drinking |
| - |
Approach to the various campaigns (proactive / unique / relative) |
| - |
Level of support (balance between quality and frequency) |
| - |
Level of influence (creating awareness / challenging target audience / encouraging change) |
Note to editors:
If you would like more information about the brandhouse Responsible Drinking Media Awards, please contact Natasha Smuts or Carrie Nixon at FD Media and Investor Relations. Please find details below.
Issued by: FD Media & Investor Relations
On behalf of: brandhouse
For further information contact:
Natasha Smuts 021 487 9000 / 072 149 1788 / natasha.smuts@fd.com
About brandhouse:
Brandhouse Beverages (Pty) Ltd is one of South Africa’s leading Total Beverage Alcohol companies and was formed on 1 July 2004. It has an unrivalled portfolio of award-winning global brands across the spirits, beer and cider categories which include Johnnie Walker, J&B, Smirnoff, Bells, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Amstel, Heineken, Windhoek, Foundry, and Guinness among others.
For more information about brandhouse, its people, and brands visit us at www.brandhouse.co.za.
Celebrating life, every day, everywhere, responsibly.
Brandhouse Beverages (Pty) Ltd when using the full trading name; brandhouse when used on its own.